Social shopping is a word coined for shopping online using social networking sites for assistance. The process not only helps shoppers in locating the products of their choice but also help manufacturers and sellers find their targeted customers and markets. Social networking sites are frequented by buyers to communicate with fellow members to know about their latest shopping trips and the products that they are buying or planning to buy.
There are dedicated social shopping sites which assists consumers in various aspects of shopping. Some sites focus also allows visitors to create their own personalized shopping lists which they can share with others on the web. They create a platform through which consumers are able to create and post product reviews and compare features and prices. This can be hugely advantageous to individuals who like to know more about a particular product or product category before they make a purchase.
Social shopping is often compared to online shopping but there is a difference. While shopping online it is often not possible for buyers to know about other brands in the same category. With social shopping they get easy access to all the information they need such as product reviews, product comparisons, information about the pricing of various brands in a particular product category and news about the latest products all at one place. This is certainly a more enriching experience that clicking on a link on any ecommerce store.
Another major advantage of using social shopping sites is that it allows consumers to post images of products when they create their customized shopping lists. There are free software which can be downloaded from many social shopping websites so that getting and sharing photos is a simple, hassle free process for consumers.
Social shopping can help people who have problem shopping online. There are occasions when you do not get exactly what you have ordered or wanted. Returning such products can be a long-drawn and frustrating process. Many times consumers do not bother returning a wrongly delivered product simply because they do not want to deal with the hassles and irritation that the wholes experience of returning and claiming refund causes.
Social shopping is hugely beneficial for potential shoppers because they have all the information they need at their fingertips before they go shopping. Even retailers benefit from social shopping because their products get greater exposure on such sites leading to greater sales and more profits.
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