E-Marketing - How Measuring Performance the Right Way Can Help Develop Strategies

It is important to measure the effectiveness of your e-marketing efforts to know whether you are headed in the right direction. The best way to measure the performance of any e-marketing effort is to break it down the effort into two distinct parts. One will consider measurement of the specific marketing activities and the other can build a performance measurement discipline.

Measuring the marketing efforts involves demonstrating the effectiveness of the processes applied. As any e-marketing professional will tell you, it is quite difficult to determine the success levels of any marketing initiative in isolation. A longer and broad term perspective is necessary to measure performance at realistic levels and apply what you have learnt to improve end result. With the advancement in technology it is now possible to use sophisticated ways to track e-marketing performance measurement. Expensive software solutions have also made their appearance which can make the task simpler in the near future.

It is not uncommon to come across e-marketing professionals, who in their desperation to show success will claim results that are in fact a part of the marketing effort itself. Comparing short term achievements and claiming the results to be a reflection of what the long term e-marketing plans will deliver cannot be a termed as a true measure of e-marketing performance. Creating e-marketing activities that exactly mimics past efforts for comparison is a difficult task to achieve. It is necessary to understand the variables that exist and make allowance for the same in the final measurement.

Very often it becomes difficult to measure the ultimate impact of an e-marketing effort when you do not see the desired action from the efforts applied. E-marketing professionals are known to create proxy actions also known as substitute actions. They allow you to measure the impact of your efforts and also identify any corrective measures that need to be implemented to maximize results.

When it comes to online marketing, every effort that you take comes under scrutiny but it does not mean that everything that you do needs to be measured. This is particularly true at the start of the e-marketing activity when you have just applied the marketing strategies. The focus should be only on measuring the major objectives of the e-marketing process and not the entire series of steps. They can be quite irrelevant when you consider the bigger picture and can be truly a complete waste of time. The true value of measuring e-marketing performance does not lie in what it finally achieves but in its ability to help you understand what works and what does not in the online markets.

Jeremy Marcelino the webmarketing manager, is an expert in responsable webmarketing or CV responsable emailing and also his name is also considered as one of the brand names in the field of expert webmarketing. He makes the e-marketing reachable to each and every one. E-marketing

 

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